Music
With Nobumichi Tosa (president), Satoru Wono (accountant) and Masataka Kimura, Tatsuo Hayashi, Yosuke Oda & Taichi Naoki (employees)
A Yoshimoto Kogyo Co. Ltd. production
“Seamoons” robot singers with paper lungs, "Ultra-folk" automatic guitars and "Koi-beat" mechanical rhythm box¸ the creative genius of Maywa Denki outs its efforts into paradoxes: passionate goldworking / off-the-wall public presentations; innovative artistic pretentions/assumed marketing strategy. Like Bruno Munari, Nobumichi Tosa breathes life into his resin and aluminium robots, irresistible and capricious machines, whose vain mechanical beauty are much vaunted by Tosa.
Founded by Sakaichi Tosa in 1969, Maywa Denki is the name of a real small business that went under in the petrol crisis of 1979. 14 years later, Tosa’s reject seized the initiative and revived Maywa Denki in the form of an artistic project, in which they included company images: a hierarchical structure and the blue uniforms of Japanese electricians. In 2001, the executive Nobumichi Tosa became president of the company and sang the implacable: “Striving to conquer, taking to conquer”. |
